What Is a Lead Magnet?
A lead magnet is a valuable marketing asset for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. You give offers for free in exchange for something else of value. Marketers use lead magnets distributed by Activecampaign. The marketers attempt to convert the leads into paying customers of a product or service, or they may market unrelated offerings to the sales leads.
Lead Magnets are the most important step in Online sales to convert a casual browser into a Credit card-grabbing customer buying friend for life.
A lead magnet It's like that fresh bread smell at the bakery. It's like that hot buttery popcorn smell at the movie theater.
Offering your new friends value for free, gives them the feeling of reciprocity.
The practice of exchanging things with others for mutual benefit, especially privileges granted by one country or organization to another.
It's a win-win for everyone all around.
The first thing that I like to do is map out what your new automation is going to look like. I plan out your tags and automation flows to get a better idea of how the system will work.
Next I go into to Canva and pull graphics to design a thumb nail that is interesting.
Next I design the downloadable pdf that you will receive after entering your name and email.
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Next I setup of your Lead Magnet Automation in Activecampaign. When you submit your name and email. The system delivers the PDF with Awesome FACTS.
This is the email that you will receive after you put your name and email into the form below.
4 Things to Think about.
If you want a conversion path that turns website visitors into leads, then these steps need to be worked into the process:
- Call to Action (CTA): Use a strong command verb to start your CTA. Get them to take action. This button is what leads them to the sale.
- Landing Page: In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web.
- Thank You Page: The visitor is then led to a page where they can download your resource, officially adding them to your mailing list. As you're probably already aware, a thank you page is a page you redirect visitors to after they opt in for a bonus on your site
- Follow-up Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place. This email marketing campaign starts a conversation with the lead to keep them engaged with your business.
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