How to write a professional email that gets opened clicked and forwarded

Welcome to my super-useful handy step-by-step guide to writing professional emails that get opened clicked and forwarded. 

Here I'm going to teach you how to stand out and beat those inbox odds And avoid the boring I never saw it deleted email file.

So let's get started and compose money-making emails. 

1. By the end of this post you're going to learn all the secrets you need to write amazing emails.
2. I'm going to give you five tips to give you more clicks, more opens, and more sales. 
3. Plus two simple and powerful formulas That will change your email copy forever. 
   

Quick question for you my friend. When you are digging through your emails in your inbox which emails do you open, and which ones do you delete. Think about it. 

How do you stand out in an overcrowded inbox? How do you become the unicorn in a sea of donkeys?

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Would you like to know the secret key to doing this?

You Need to Communicate your thoughts in a fresh, personal, valuable way.

My first tip to you.

Get hyper-personalized.

1. Think of your emails like having a conversation with your best friend over lunch at your favorite pie and coffee shop.
2. Always address your reader by their name.
3. Relate to them on a personal level and share some common ground.
4. Talk about what you talked about before. 
5. Show that you remember them, that you value them, and that you acknowledge their accomplishments there life hopes, and dreams.
6. Write to one person. Don't write like you're a group talking to another group.
7. Use a conversational tone and don't speak like a computer install manual.
8. Use the word you a lot. You are writing an email describing what's in it for them.

Craft an excellent subject line 

1. The subject line is the most important thing you'll write so take some time craft a good one.
2. You are skimming through three hundred emails which ones do you open which ones do you delete? 
3. You open emails from friends family and people you know. That's because you don't like being sold to. No one does. 
4. The subject line describes something you know or displays a topic you understand and don’t Include sales wording. 

Samples.  Hey, what are you doing Saturday?  I got the job! Our family weekend photos. New York or Paris what do you think? 

4 Awesome subject line tips 

1. Use Simple language
2. Keep it short and descriptive 
3. Avoid spammy words like sale, get them while they last, 50% off. 
4. Don't use clickbait like 12 ways to make $1000000 in 3 hours. 
   

Would you like scientifically proven ways To structure your emails to increase reader engagement? 

The first Formula we are going to discuss is called P.A.S. This is an acronym for Pain, Agitate then Solution. First, we present a painful topic. Next, we Agitate that topic and then we present a solution to the problem.

Dear Bob,

PAIN: Are you still having a hard time filling that warehouse position? 

AGITATE: I know it can be hard finding qualified people to work in the heat and maintain the long hours.

SOLUTION: I know this guy named Todd. He's worked in shipping and warehouses for over 5 years and he asked me if I knew any positions available in town. Do you still give out recruiting bonuses? 

The next Formula we are going to be using it's called AIDA.  This is an acronym for Attention, Interest, Desire, and then action. 

Attention: Get their attention with something catchy and relevant.

Interest: Tell them interesting facts or uses.

Desire: Make them desire the product/service.

Action: Get them to take action.

• Grab ahold of readers and hook them in like a fish.
• Create a point of interest for them to continue reading.
• Display a benefit that creates desire.
• Finish it with a call to action.
  

You want to grab your readers’ attention, you want to stoke their interest, You have to make them desire your products and services, then catapult them into action. 

EXAMPLE:

We can create the kitchen of your dreams for less than the cost of a weekend Christmas ski trip. 

Imagine your contemporary  kitchen redesign by award-winning Remodeling Experts. 

Over 50 homes in your area Are the Envy of Neighbors, When they're beautiful kitchen, enhanced dining experience, And increased home value. 

Interested? Get in touch with us today for your no-obligation kitchen quote. 

EXAMPLE Formula in action 

Attention: We can create the kitchen of your dreams for less than the cost of a weekend Christmas ski trip. 

Interest: Imagine your contemporary  kitchen redesign by award-winning Remodeling Experts.

Desire: Over 50 homes in your area Are Now the Envy of Neighbors, When they're beautiful kitchen, enhanced dining experience, And increased home value. 

Action: Interested? Get in touch with us today for your no-obligation kitchen quote. 

Remember to keep your emails concise and to the point. Do you want to read a long email? no? no one does. Keep it short and powerful.

Can you convey your message in 3 sentences or less? That is the goal. Get to the point as quickly as possible. 

6. Be Useful 

Create cookie content. delicious little bite-size pieces of information that make your life better. 

5 bonus quick fixes 

1. Add a clear call of action. Add a to call to action 2 or 3 times in your content. 
2. Remind your reader to click the link or down the report And reply to the email. 
3. Use the P.S. tactic. Repeat your call-to-action and to add urgency P.S. We have 24 hours to grab this deal don't miss it
4. Remind your reader to click the link or down the report And reply to the email.
5. Make sure your email is from a person and not a business. Would you be more inclined to open an email from GEICO or from Gary? 

Recap 

1. Personalizing your emails is the secret sauce to engaging Attracting and keeping your readers attention. 
2. A whole super list of tips to get more clicks opens and sales. 
3. Awesome formulas the Pas and the Aida writing techniques to get the results that you want.
   

Remember practice makes perfect so get out there and start making those money-making emails... talk to you soon.

P.S. If you need help Creating powerful, professional emails for your business to sell your products and services click the Chatbot link below and I will put together a 12-month email content strategy for you that will blow your competition out of the water. 

Or

You can download my free email copy checklist