Funnel vs. Flywheel 

What Is Marketing Automation?

Marketing automation is the process of using strategy and software take over repetitive tasks such as email marketing, social media posting, ad campaigns, and digital communication. This creates a more personalized experience for your customers and clients. If you could get two hours of work back every week when you do that? 

There is however some confusion as to what good automation is and what bad automation is. I'd like to present two trains of thought one of them is good and one of them is not.

We are not building funnels. The marketing Funnel automation is the process of generating a lead putting them into an email sequence and then handing them off two a sales page. This is like receiving a telemarketer phone call, you instantly know they are selling something. 

We are building flywheel automations.  Flywheel marketing automation is the process Of continually nurturing engagement and community. This is like going to a dinner party and finding a friend that can help you with there skills and talents. 

Your marketing automation will fail if... 

 You or not creating digital invitations to your digital party.  When people show up to your online party you don't have entertainment food or snacks prepared for them.

 You don't tell them who's invited to the party and what events will happen at the party. You don't send omni-channel reminders to everyone that the party starts at a specific time and place.

You don't ask your friends if they'd like to attend future parties. You don't ask your friends what's the best way to communicate with them.

We use marketing automation to push digital engagement and community. We use marketing automation to connect And generate social signals. 

Stop thinking of people as it leads on a spreadsheet. 

It is better to have a hundred friends than 1 million subscribers. 

Automation helps you distribute your message to all your friends. It's like having your own Postal Service, and Highway bulletin board, and airplane sky sign. Your own soapbox to a digital County Square that you have created for your people. 

Good automation supplies information and education to your friends so they can make an informed decision as to who you are as a person what type of business you run and what type of services prdocuts you sell.

Good automation find your friends where they like to communicate, like digital messaging, emails, texting, Discord servers,WeChat. 

How do I know if I'm ready for automation? 

Remember in high school when you got an invitation from a popular person at school to a party at their parent’s house? You were excited and felt special and included, right? 

Are you popular? Are you creating good content online and has started the following? Do you have a group of friends that you would like to keep in the loop? 

If you are building steady list of new qualified friends for your digital party and it is getting harder and harder to maintain this list of people that automation is for you.

If you have a Content strategy and a buyer's Journey mapped out for your online business then automation is for you. 

If you want to nurture, communicate and track your leads across every digital touchpoint and marketing channel then automation is for you. 

If you answered yes to any of these this is a good indicator that digital marketing automation could be a good fit for your business. 

 Where do I get started in digital automation marketing?

Let's first think about the results you want to achieve. We need to figure out what type of digital party you are throwing. Who's invited? Why are they invited? What do you do with them when they arrive? What do you give them when they go? And how do you throw another party? 

‍

We are Masters at the following types of automations. 

• Activecampaign Email marketing -  designing automation recipes that deliver content and drive connection with email campaigns.
• Social media marketing -   utilizing manychat to  Auto engage customers with Facebook comments and website widget chat systems.
• Lead nurturing - keeping your contact list in the loop of your products and services. 
• Digital advertising - Connecting cell phone call buttons and email input forms to Google ads to automate display ads.
• Landing pages - Creating video sales letters to  Drive customers to set up appointments and fulfill calls-to-action. 
• Setting up Facebook groups in Discord servers as a place for your people to party. 

What are the benefits do digital marketing automation? 

• Create more friends By providing a system and the culture of nurturing a community.
• Permission-based dynamic campaign automation Gives customers what they want. 
• Collect data and analytics that help you understand and track your customer better. 

 What Problems do digital marketing automation solve? 

Problem 1  Too many leads to effectively drive towards the conversion. 

Problem 2  You miss out on sales for not instantly responding. 

Problem 3  You're selling products that aren't being marketed and your marketing products that aren't being sold. 

What can automation do for me? 

• Lead generation - Collecting new prospects by engaging them with relevant content.
• Managing leads -  segmenting new customers into irrelevant conversation automations. 
• Dynamic content  - Cookiehead lyric emails, chat messages, and text can call your customer by name.
• Analytics - You can record and track everything that is working and that is not.  

Make data-driven decisions to prioritize the hottest Leeds. 

Turn cold leads into hot leads by nurturing them. 

Deliver dynamic customer content with omni-channel audiences.

So let's get started in determine the goal of your marketing campaign.

Focusing on what are you selling how are you selling it?

Do you want new clients or are you focusing on the client's already have?

• What would your sales team like to do less of me and more of?
• What are your customers constantly asking you for? 
• What are the gaps in your sales process? 

Why use Chatobot.dev?

We are turn-key solution for your automation system. We Design, build, and integrate your automation perfectly into your business sales system. 

Want to learn more?

Contact us or get involved with our Facebook and Discord servers we would love to talk with you. Feel free to set up a zoom call.  We are here to help.

Call me.